It is a movement to break you from the self imaginary chains that have restricted you in your life. You are not lost, your true self is right there buried under cultural conditioning, other peoples opinions, sub conscious fears and inaccurate conclusions you drew as a child and an adult that became your beliefs about who you are. “Unchain yourself” is actually returning to yourself. An unlearning, an excavation, breaking of those imaginary chains holding you back and remembering who you truly were before the world got your strengths locked and chained. It is looking past the fears holding you back, it is recognising the hidden potential buried deep within and unleashing it.